An eCommerce website, by definition, is a website that allows you to buy and sell tangible goods, digital products, or services online.
An eCommerce platform is perhaps the best way to showcase your items, products, and services on the internet. The only issue is that you are not alone in doing so, for there are scores of players targeting customers that you intend to convert. You may have a strong digital marketing strategy bringing lots of traffic to your website. But, if your sales are still not going up, the first point to check is the bounce rate of your website.
Types of eCommerce websites
Different eCommerce websites are labeled or referred to differently, based on the function they fulfill.
- Business-to-Business (B2B): Electronic transactions of goods and services between companies. Example: A business sells SAS products to other businesses.
- Business-to-Consumer (B2C): Electronic transactions of goods and services between companies and consumers. Example: You buy a new t-shirt from an online store.
- Consumer-to-Consumer (C2C): Electronic transactions of goods and services between consumers, mostly through a third party. Example: You sell your old smartphone on eBay or Jiji to another consumer.
- Consumer-to-Business (C2B): Electronic transactions of goods and services where individuals offer products or services to companies. Example: A Social media influencer offers exposure to their online audience in exchange for a fee.
What is the bounce rate?
A bounce is a single-page session on your website. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate can also be referred to as a percentage of users who have visited your website but did not stay there or have left after visiting a page or two within a few seconds. This percentage can be derived from various analytics tools e.g. Google Analytics. If the tool shows a bounce rate of say, 60% it indicates that 60% of users visiting your site did not go beyond clicking on the home page or an inner page. Just remember that the higher the bounce rate more the number of customers that leave your site.
As an eCommerce website proprietor, you should aim at holding on to the visitors who have visited yr. website your website. Easier said than done? Well, yes and no depending on how your website is configured or what is the level of user experience provided by your site.
Factors influencing a higher bounce rate
- Website not appealingly
- Slow loading of website
- Non-mobile friendly websites
- Inadequate or incorrect representation of products & services
- Trouble in navigation
- Too many interruptions in the form of popups
- Presence of a number of advertisement banners that delays usability and visibility of content
When a higher bounce rate to your landing page(s) leads to lesser conversions, it means giving a serious look to your website’s appearance and its content. Following are the five areas where your website may require improvements.
Unclear value intention: Your website ought to obviously draw out the incentive of your products and services. On the off chance that guests to your website fail to see why they should purchase items and services from your website rather than purchasing from your rivals, they would leave. Along these lines, clarify through pictures the USP of your items and how they offer clients the incentive for cash.
Improper product description: If the features of the products are not described properly with images, specifications, and price, they will not appeal to the users. A user would prefer a product that comes with proper specifications and is presented with attractive images. A professional eCommerce website developer can give you more insight into the factors that influence user experience.
Missing in trustworthiness: Customers would only buy products from your website if they find it trustworthy. This calls for launching your brand name and incorporating elements like customer rating & reviews and press releases in notable sites and papers among others.
Illegible or Unclear Content: On visiting your front page of arrival if clients discover the content to be messy, ailing in clearness, and full with spelling and linguistic mistakes, they will frame a bad introduction about your website and leave. In this manner, set up extraordinary content in a simple to understand design. Ensure the substance doesn’t contain long passages however short ones with legitimate headings, subheadings, and list items.
Too many Popups: Too many popups when reading website content, leads to annoyance and frustration of the user. Even though popups might increase your email list they tend to hinder user experience. So, better to avoid them altogether or just have a few well-designed ones that do not come in the way of readability.
Easy navigation & articulate content, proper exhibition of products & value proposition, showcasing brand loyalty and customers’ trust reduce bounce rate to a great extent. Contact us for all your professional eCommerce website development and digital marketing specialists to acquire more information on how to improve your eCommerce website design.