Digital Marketing

PPC—Pay Per Click Advertising

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Pay Per Click Advertising

It’s something contrary to Organic marketing. Yet, not actually. While organic marketing battles to reach more individuals without going through cash, PPC marketing is hoping to get the best reach for its cash (money). This is typically named “ROI—Return on Investment” which is essentially a count of the amount you get for the amount you […]

Digital Marketing

Why Many Websites in Uganda Fail?

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Why Many Websites in Uganda Fail?

Gone are the times where companies/businesses can depend exclusively on “beautiful” websites. In the present digital marketing scene, a website must be well optimized, income-generating platforms. The explanation of why a significant number of websites fall flat is on the grounds that organizations adopt a design-driven strategy from the earliest starting point rather than building […]