Keyword research is essential to any SEO campaign strategy since the keywords you pick during the research will be involved in your website design, in your PPC campaigns, and in any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

What Is Keyword Research?

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

TushaWebsites will begin the keyword research by picking the main keywords related to your company or business for example: “Uganda Safari”, “Electronics appliances in Uganda”. These will be the keywords that you, you’re customers, and your competitor primarily uses when speaking of your service or product.

Keywords also play a big part when carrying out our research because this will allow us to optimize your website for local businesses within your local area, for example: if we were to optimize the key phrase “Web Design Uganda” your company will be displayed to your local customers searching for that key phrase. Once we have a strong collection of keywords and key phrases we will test each keyword to see exactly how many people are searching for it on a monthly basis, locally or globally depending on your requirements.

Use keyword research tools to your advantage.

Keyword research and SEO tools such as Ahrefs, SEMrush, and Ubersuggest can help you come up with more keyword ideas based on exact match keywords and phrase match keywords based on the ideas you’ve generated up to this point. This exercise might give you alternatives that you might not have considered.

This will tell us what the most popular trends and phrases your potential customers are searching for and the competition. We can then provide you with statistics and graphs showing you the results in more detail. Once the keywords have been chosen we begin with On-Page Optimization on your site. This will include embedding the keywords as much a possible with your website content and also adding them to the code of your site, Meta tags, Title tags, etc.

Below is a list of points used to run solid keyword research?

• Pick valid keywords that are relative to your company
• Use a variety of key phrases to localize your search
• Search from the point of view of your potential customers
• Keep the keywords that will attract the target audience
• Pick the small-medium competitive keyword phrases
• Spot the topics for your content (site pages, articles, blog posts, press releases, etc)
• Use keyword research data to determine the competition
• Write website content that is rich with the chosen keywords.